Question Four - How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation four

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New media technologies have changed the way we live, and is now very important in our society, as shown in the numerous political revolutions in the arab spring in 2011, where social networking was a key tool for success, but also to inspire others. The way technology has changed the music industry is clear, it has had a major impact in the way we buy, but also listen to music. Social networking sites such as Twitter and Facebook has reformed the way many talk to each other, and the music industry has noticed this, therefore social networking can be used for numerous views and opinions on new music videos, but for also creating 'groups', where fans can follow them for extra content. We were able to make use of these sites as it let us share the final video with our freinds for others to view, and comment, gaining people's opinions which is important. Maslow's hierarchy of needs demonstates that humans basic needs include freindship and a close relationship, these sites to an extent help fulfil these and lets people communicate with each other.

This allows for a spread in the popularity of music, and if someone comments on Facebook for instance, it will be seen by their friends who look at the music companies page, and may like to see the content they offer. The internet overall has transformed the way we go about our lifes, now we can purchase numerous products such as music online, and gain instant access to music videos via YouTube or other search engines such as google which aids this process. Watching videos online helps videos goes viral, and can rack up millions of views around the world, but it is also a useful to in researching and gaining ideas of music, and videos which go with them, as you can view songs and pick parts which you like and use them in your own video, this is a quick and efficient way for doing so.




The widespread variety of technology means that you can access music videos and numerous forms, not to mention the smart phones many people have, where you can portably watch videos online, and access youtube. This is again used by many people who have Ipods and tablet devices such as Ipads who enjoy streaming videos to their devices, because of these, digital music downloads are steadily increasing, changing firstly the format from vinyl's, to cd's, and now a single digital file. We have utilised these forms of technologies during the production stage, playing music on mobiles to understand the song better, watching videos online to gain ideas, and blogging to plan and organise effectively.



Our music video will be viewed through various forms of technology, for instance Blogger, where it may be discovered, but mainly through the use of Youtube, where we have already uploaded the video, and hopefully we will gain feedback. A digital file of the video will also be avalible to download from Itunes, allowing viewers many ways to be able to view it,such as from the computer, their phone or music device.