Evaluation Question One - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Question 1 Media Evaluation Charlie Gilbert

We updated the digipak advert based on feedback from the focus group, we have changed it to reflect the digipak better, and make the house style clearer, with the use of black and white, as well as keeping Jack in colour. The black and white background juxtaposes Jack as he is in colour, this signifies that he feels isolated from the rest of the world, as it carries the theme of depression across effectively.

As the song begins to pick up pace we have a quick jump cut to demonstate this effect, showing Jack walking along the street alone, this works well and engages the audience, but also creates questions for them. Emotion is also succesfully portrayed in the video with the use of various shots, such as the aerial shot of Jack on the grass, using this is again using the uses and gratifications theory, as some people may identify with the depressing state he is in.