Audience research is an important necessity for music videos, as the video needs to successfully appeal to its target audience, and attract a wide range of viewers, using various techniques. Using Audience research methods such as focus groups, online surveys is another demonstration how technology has changed the way the music industry operates, by understanding what the public wants they are able to fulfil our needs, and use the Uses and Gratifications theory to support this, offering such things such as identification. With feedback, the company can see what the audience likes, and dislikes, and can alter the video to satisfy them, creating the best video they can.
Focus Group Yfm
If we had to change our media texts based on the feedback we received there are various things that we would do, firstly the music video. If we had to improve on the video,we would have definitely included a wider range of shots,as a lot of shots are medium shots and generally face on, so a possibility would to be to use a close up, but at a lower angle and side shots to engage the audience. Another improvement would be the band footage, we could have improved the lighting, and surroundings, and make it seem more professional.The digipak could slightly be improved with specifically the front cover, as it does not match,or go well with the other panels, the font used also could be changed to match the genre we used.
Summary
. Liked the fast pace and the narrative
. Good locations, and the Aerial shot used was good
. The brick wall made the video different, but was effective
. Improvements suggested include a wider varety of shots and angles
. Band footage could be improved and flashback was overused
. The Digipak had a good colour scheme and background images
. Digipak could have had a better front cover that matched the rest
. Overall it was good, but little improvements like the band footage would make it better
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