Doing this project has helped us understand the conventions of music products and how much effort goes into making them, and how things are placed there for a reason.We placed these conventions in our own digipak, this makes it look more professional and the uses and gratification offered help please the audience, such as the entertainment offered.
The brand identity is portrayed well, we are selling him based on the image of loneliness and black and white, the adaption of the photo with photoshop made it possible so he was in colour whist the background is in black and white, this makes it unique. Following feedback from teachers and students we adapted our video to improve certain things such as adding the performance footage and reducing the length of the montage.
This project has helped me, and our group to understand further technologies that are available to help improve the appearance and usability of our blog. Such useful things that were available to us included the use of blogger, and the advanced capabilities of Final Cut Express, digital cameras and still cameras also helped as well to improve the appearance of the video and digipak. Overall i felt that our product looked professional and our digipak was attractive, and was well aimed at our target audience.
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