Clothing helps the audience in identifying the genre of the video, and throughout the actor is wearing a popular brand of clothing amongst younger people, therfore this attracts the target audience, and the right social demographic. We placed this brand, 'Superdry"as we thought it was recognisable for the audience, and therefore fulfills the Uses and Gratification theory of identification. The clothing makes the genre seem as though it is indie, this is because it is a popular brand amongst indie bands. The final media products work well with each other with a common colour scheme, and theme, he is portrayed as lonely and depressed in all the texts.
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