Target Audience

The Target Audience for our music video, The Fray's, 'You Found Me' would be prominantly male, aged around 15-25, but also females would be able to watch it as there are both sexes in the video, therfore they would be able to relate to any one of the characters they chose and side with them. as the age group concerned would be mainly students or city workers we need to bear this in mind when making our vidoe, and reflect this in the video, maybe using a younger actor.

with the video we aim to meet some uses and gratifications such as identification, entertainment, social interaction and escapism, we cna meet these by making the video unusual and interesting so this would cause people to talk about the video and entertain them, and by making the actors the same age as the target audience and putting them in situations that are likely for the age group.

The social demographic that the video is aimed at is likely to be group E to C2 as the audience
would be mainly students or low level city workers. As the genre is Rock, other likely bands that our audience would listen to would be bands like The Script, Franz Ferdinand, The Killers, Snow Patrol, Oasis and many others, therfore if we reflect similiar characterisitcs of these bands we would succesffully target our audience and they would enjoy the video.

In regards to Maslov's Hierachy of Needs, the upper four tiers will be covered, with security, as the audience will be uncertain what is going on during the video, also freindship and sexual intimacy will be a factor, as the relationship between the characters can be identified by the audience.