Intertexuality is the use of using or paying tribute to another text/thing and using it in your own production, either by paying respect to it or simply using it for fun. Using an intertextual reference helps make the video more enjoyable for the audience that recognise where the reference is from, also it can be enjoyable for us to use and put our own touch on it. An example of intertexuality in music videos are Robert Palmer's Addicted to love and Shania Twain's Man i feel like a women, these clearly are related and work together as the gender swaps but the background and costumes remain relatively the same, giving it a vintage effect, the homage of the mise en scene entertains the audience.
This occurs in every type of media text especially films, such parody films like Disaster Movie and Epic Movie take references from many movies, and even celebrities can be pulled into a music video such as in Eminem's We Made You, which is full of intertextual references from celebrities to television programs and even video games.
Another type of parody is when someone either alters the text or video but keeps it similar to the original, a parody or even intertexuality is usually done in comedic videos, an example is of this Katy Perry California Gurls parody. In this video the lyrics and visuals are changed to make it comedic but we still know the song it is based on as the video has the same theme such as the rapper which was Snoop Dog in the original and the use to similar costumes to the original video
For our video i like the style of The Script and The Killers, and the layering effect, also as a group we think that using text on screen in a different language may be a good idea, other movies that i have enjoyed or music videos i will use some feature of the video such as in The Script video science and faith, i like the layering and firework effect that is place upon it. Also the Snow Patrol song Chasing Cars features some camera work and actions we would like to use such as the laying on the rock outside and the bed.
A song i like is the song 'Kids' by MGMT, interestingly the music video on youtube which has 30 million+ views is actually a student music video that was created based on that song, it has more views than the official video. MGMT obviously heard about this and wanted the students to star in their next music video 'electric feel'. They star in the video wearing the same white face paint in which they war in their original student video, this way it is an intertextual reference to the bands other song 'Kids' and that specific student video.
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