Focus Group

The feedback we received for the use of a narrative within our music video were well received by the audience asked. Our idea was met with some criticism but this was due to some believing that the idea may be too cheesy but this is something we will try very hard to avoid. Finally, escapism seemed to be the main reason for the participants for watching music videos and we will be using our characters in order to not only provide this, but to provide relation also. We will ultimately use what we have learnt about our audience's habits to create the best music video possible and cater to their needs and wants as close as possible too, so they are able to identify with the video.