For the first question we put to the participants of our questionnaire, the general consensus we received was that people watched music videos for the fantasy that they brought about and to escape to a fantasy world. Of course, this is one of the parts of the Uses & Gratifications Theory and therefore we will be looking to provide an element of escapism; which will make the strength of our plot and narrative imperative to the success of our music video.
Indie, Rock and R&B were the three most popular genres of music among the participants and since The Fray’s ‘You Found Me’ would be classified between Indie and Rock which means we would be tapping into a popular genre of song. Creativity, location and the mise-en-scene were the most important aspects of the participants’ favourite music videos, which will mean that our planning process will be of utmost importance and we will definitely keep these elements in mind.
The average of the scale of one to ten was exactly eight that means again our idea seems to be popular, but a more explicit gauge of this is found within the last question. As our AS Media idea was not tapping into a popular genre of film, this meant that there was a slight disadvantage before we had created our film opening but here a more popular genre may play into our hands and allow us to be more creative accordingly.
The responses to the last question were varied to say the least. The majority of respondents said that they would watch it but it would depend on the cheesiness and effect of the music video itself. In addition, two further answers questioned how they would be forced to pick a side within the depicted relationship and another answer stated it would have to be thoroughly entertaining. Therefore we will have to bear in mind its effect on the audience and to avoid clichés at all times, but the responses of our target audience have been undoubtedly positive and this data will be useful when creating the video.
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