How are videos made?
To make a music video they firstly have to plan for is going to happen, this can be done with storyboards and practice shots. Once the locations has been established or the green screen, depending on the video then the performer or band lip sing while the track is played through speakers so they can get a feel for the sing and know what emotions to show. Then once it is recorded the original studio recorded version is placed over the video and then they need to edit it together until it all syncs up.
Who are the main companies?
There are four main record labels that market the song and music videos; these are Sony Music Entertainment, EMI Group, Warner Music Group and Universal Music Group. Also Syco company owned by Simon Cowell scout for talent and use people from television singing competitions such as the X Factor in which they win a recording contract. This produces profit for the larger companies and it is said that Syco produced 70% of the profit for Sony Music, with music talents such as Alexandra Burke and Leona Lewis.
Where can you find music videos?
Music videos are mainly found on the Internet or music television channels such as MTV, the most popular place that you can easily find music videos off all types would be YouTube where anyone can search. The popular website that has numerous channels on YouTube is VEVO, which is a joint venture with Sony Music Entertainment and Universal Music Group and EMI licensing the content shown, there are over 45,000 videos on VEVO and they even censor language to appeal to advertisers such as McDonalds. But lately social networking sites like Facebook also have fan pages for particular bands/artists in which videos are shown there, and maybe some behind the scenes material as well.
What is the purpose of music videos?
Music videos are quite significant when a song is released, if the videos were good or unusual then people would want to watch the videos, which would gain popularity for the song and extra revenue for the singer, they use it as a promotional tool. It’s important for the audience as well as they like to see visuals when listening to the song, as some narrative or even performance videos like the lyrics to the video. Some artist spend millions on a music video, some have been known to reach up to $29 million dollars for Lady Gaga’s “You and I”, so this is proof that they are important to go with a song and to raise publicity for the song.
Might be good to include some screen shots of the websites for some of the companies you have mentioned
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