Evaluation Conclusion

Doing this project has helped us understand the conventions of music products and how much effort goes into making them, and how things are placed there for a reason.We placed these conventions in our own digipak, this makes it look more professional and the uses and gratification offered help please the audience, such as the entertainment offered.

The brand identity is portrayed well, we are selling him based on the image of loneliness and black and white, the adaption of the photo with photoshop made it possible so he was in colour whist the background is in black and white, this makes it unique. Following feedback from teachers and students we adapted our video to improve certain things such as adding the performance footage and reducing the length of the montage.

This project has helped me, and our group to understand further technologies that are available to help improve the appearance and usability of our blog. Such useful things that were available to us included the use of blogger, and the advanced capabilities of Final Cut Express, digital cameras and still cameras also helped as well to improve the appearance of the video and digipak. Overall i felt that our product looked professional and our digipak was attractive, and was well aimed at our target audience.

Question Four - How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation four

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Final Cut on Prezi

New media technologies have changed the way we live, and is now very important in our society, as shown in the numerous political revolutions in the arab spring in 2011, where social networking was a key tool for success, but also to inspire others. The way technology has changed the music industry is clear, it has had a major impact in the way we buy, but also listen to music. Social networking sites such as Twitter and Facebook has reformed the way many talk to each other, and the music industry has noticed this, therefore social networking can be used for numerous views and opinions on new music videos, but for also creating 'groups', where fans can follow them for extra content. We were able to make use of these sites as it let us share the final video with our freinds for others to view, and comment, gaining people's opinions which is important. Maslow's hierarchy of needs demonstates that humans basic needs include freindship and a close relationship, these sites to an extent help fulfil these and lets people communicate with each other.

This allows for a spread in the popularity of music, and if someone comments on Facebook for instance, it will be seen by their friends who look at the music companies page, and may like to see the content they offer. The internet overall has transformed the way we go about our lifes, now we can purchase numerous products such as music online, and gain instant access to music videos via YouTube or other search engines such as google which aids this process. Watching videos online helps videos goes viral, and can rack up millions of views around the world, but it is also a useful to in researching and gaining ideas of music, and videos which go with them, as you can view songs and pick parts which you like and use them in your own video, this is a quick and efficient way for doing so.




The widespread variety of technology means that you can access music videos and numerous forms, not to mention the smart phones many people have, where you can portably watch videos online, and access youtube. This is again used by many people who have Ipods and tablet devices such as Ipads who enjoy streaming videos to their devices, because of these, digital music downloads are steadily increasing, changing firstly the format from vinyl's, to cd's, and now a single digital file. We have utilised these forms of technologies during the production stage, playing music on mobiles to understand the song better, watching videos online to gain ideas, and blogging to plan and organise effectively.



Our music video will be viewed through various forms of technology, for instance Blogger, where it may be discovered, but mainly through the use of Youtube, where we have already uploaded the video, and hopefully we will gain feedback. A digital file of the video will also be avalible to download from Itunes, allowing viewers many ways to be able to view it,such as from the computer, their phone or music device.

Question Three Evaluation- What have you learned from your audience feedback?

Audience research is an important necessity for music videos, as the video needs to successfully appeal to its target audience, and attract a wide range of viewers, using various techniques. Using Audience research methods such as focus groups, online surveys is another demonstration how technology has changed the way the music industry operates, by understanding what the public wants they are able to fulfil our needs, and use the Uses and Gratifications theory to support this, offering such things such as identification. With feedback, the company can see what the audience likes, and dislikes, and can alter the video to satisfy them, creating the best video they can.


Focus Group Yfm





If we had to change our media texts based on the feedback we received there are various things that we would do, firstly the music video. If we had to improve on the video,we would have definitely included a wider range of shots,as a lot of shots are medium shots and generally face on, so a possibility would to be to use a close up, but at a lower angle and side shots to engage the audience. Another improvement would be the band footage, we could have improved the lighting, and surroundings, and make it seem more professional.The digipak could slightly be improved with specifically the front cover, as it does not match,or go well with the other panels, the font used also could be changed to match the genre we used.

Summary
. Liked the fast pace and the narrative
. Good locations, and the Aerial shot used was good
. The brick wall made the video different, but was effective
. Improvements suggested include a wider varety of shots and angles
. Band footage could be improved and flashback was overused
. The Digipak had a good colour scheme and background images
. Digipak could have had a better front cover that matched the rest
. Overall it was good, but little improvements like the band footage would make it better

Evaluation Question Two- How effective is the combination of your main product and ancillary texts?

Evaluation Question 2

Clothing helps the audience in identifying the genre of the video, and throughout the actor is wearing a popular brand of clothing amongst younger people, therfore this attracts the target audience, and the right social demographic. We placed this brand, 'Superdry"as we thought it was recognisable for the audience, and therefore fulfills the Uses and Gratification theory of identification. The clothing makes the genre seem as though it is indie, this is because it is a popular brand amongst indie bands. The final media products work well with each other with a common colour scheme, and theme, he is portrayed as lonely and depressed in all the texts.

Evaluation Question One - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Question 1 Media Evaluation Charlie Gilbert

We updated the digipak advert based on feedback from the focus group, we have changed it to reflect the digipak better, and make the house style clearer, with the use of black and white, as well as keeping Jack in colour. The black and white background juxtaposes Jack as he is in colour, this signifies that he feels isolated from the rest of the world, as it carries the theme of depression across effectively.

As the song begins to pick up pace we have a quick jump cut to demonstate this effect, showing Jack walking along the street alone, this works well and engages the audience, but also creates questions for them. Emotion is also succesfully portrayed in the video with the use of various shots, such as the aerial shot of Jack on the grass, using this is again using the uses and gratifications theory, as some people may identify with the depressing state he is in.

Focus Group

Directors Commentary

Final Music Video

Please refer to DVD for the rendered copy, as due to the nature of Youtube some sequences do not lip sync correctly.

Footage Filmed

Here are some screen shots of the amount of footage we have filmed during the last few months and show the variety of shots we have.

Digipak/Advert Analysis

Our Final Digipaks

Digipak Sketches

Here are some sketches of the Digipak that we will be working on in the coming weeks, and are a glimpse of the final product.

Production Post for the 22nd November

Today we received feedback from our teacher that she would have liked to see some band footage and a performance aspect to the video. Therefore we gathered Jack, and a couple of others that would go well with the look of the band to play the guitar whilst jack was singing into the microphone.Overall i am glad that we added this as it effectivly breaks the video up, and makes it look more professional.

Production post for the 14th November

Looking through the video, we decided we needed a bit more footage to fill in some gaps. we used a variety of shots such as close ups and extreme close ups from different angles such as side on and a high angle shot.

Production Post for the 8th November

Today,on Tuesday 8th November we filmed some final shots near to school. we went to film Jack, and the female actress his Jess arguing on camera whuich leads to him being on his own at the end.They then kiss to juxtapose each other, he pushes her into the road and we try to portray her being run over by dipping the colour as she is pushed.

Production Post for the 3rd November

Following feedback from our teachers we decided to film some close up shots against the wall, we filmed Jack lip syncing the last few verses of the song from different angles against a brick wall, this was to break up the film and give the audience a clear view of Jack.

Production Post for 26th October

Today we travelled as a group, with our actor, Jack to Cheam Park. We managed to get a few good shots filmed here, including one where we found an old tree stump, and another where he walks between two trees. We were there for a few hours completing some good lip syncing shots and filler shots , we only have a few more bits to film such as the introduction then we should be done.

Production Post for the 18th October

On Friday we filmed locally at Carshalton Ponds and Grove Park, we filmed at a church outside, we used the church's grave yard for the video and then moved to grove park to get some further shots and a few filler shots. We travelled there on the bus carrying a camera and tripod with us, overall the location worked well and we was not disturbed while filming, it also portrays a picturesque village rather than a busy city in which it is actually located.

This section of filming is one of the most important in regards of what happens, the audience will hopefully like the twist placed in the video. The editing process is steadily gaining pace, we are using final cut express and so far have various shots in London and what we filmed in Carshalton.

Production Post for the 10th October

We started filming with our actor today, and before hand we took some test shots at school to see if he was good for our music video, thankfully he could lip sing and his appearance was fine for the song. We travelled as a group to London filming in various locations such as Trafalgar Square, Picadilly circus and Green Park.

We acheived some really good shots at these locations, especially at Picadilly Circus where an advert behind whilst filming added an effect to the video, the animated advert of the car flashed its headlights driving towards the actor, this look visually good on film. We also have some very good shot ideas whilst there and managed to get many lip singing sequences filmed in the different locations.

Production Post for 3rd October

Today our group travelled to London to start our filming, we travelled to Trafalgar square, Picadilly Circus, the London eye and the Houses of Parliament. Our main actor was unable to make it so we went to get 'filler shots' for our video and to see potential locations and if they are ideal for us to use.

We also took photos that we possibly could use for our digipak and to post on our blog, we also have some after effect shots that Nathan has designed for the video as shown below, we may use these depending on feedback. The next date scheduled to film is the 4th October where our actor should be able to join us.